How the WordPress site title appears in browsers, search results and shared links, and how to keep it accurate.
Why this check matters
The site title is a small setting with a wide reach. Themes, feeds, browser titles and metadata often use it when a page does not provide a more specific title.
How to review it
- Write the name visitors should recognize, not an internal project label.
- Check the title in the browser tab and sharing previews.
- Keep the wording consistent with the brand used on the homepage.
- Review it after a rebrand or domain change.
Keep the change safe
Changing a title is low risk, but check search snippets and social previews after the change. Do not use a string of keywords as the site name.
How WPVitals uses this signal
WPVitals checks this setting locally and reports the result in the WordPress dashboard. The check is a maintenance signal, so review the site context before changing a setting and test the visitor experience afterwards.